Methods
• Email campaigns
- 5,000 GoForward subscribers
- Focused e-mails to minority communities
- 300 community organizations
• GoTriangle and GoDurham transit riders
• Social media and geo-targeting
• Paper survey distribution
• Virtual meetings
• Virtual presentations
• Virtual focus groups
Materials
• Press Release
• Brochure/Rack Card
• Digital Poster
• Social Posts
• Webpage
• Survey – Print & Digital
• Video
GoForward Website
• 2,505 unique pageviews
19 @GoTriangle Tweets
• 34,800 impressions
• 1,000 engagements
26 @WakeTransit Tweets
• 26,800 impressions
• 1,000 engagements
• 44,900 people reached
• 1,600 reactions
• 3,700 clicks
In-Person
• Crosby-Garfield Drive-Through Community Day (10/24)
• Pop-up Survey Center at Durham Station (10/23 and 10/29)
• Pop-up Survey Center at The Village Shopping Center (11/4)
• Pop-up Survey Center at GoRaleigh Station (11/6)
• Give Thanks with GoDurham (11/18)
Virtual
• Durham PAC 1, 2, 3, 4, 5
• Durham Mayor’s Committee for Persons with Disabilities
• Raleigh Mayor's Committee for Persons with Disabilities
• Crosby-Garfield Advocacy Group
• Wake County Public Libraries
• Wake Partnership to End Homelessness
• GoTriangle TDM Partners
• Durham CAN
• Univision